Experience


Actual (brand agency)

Account Executive & Project Manager (Contractual)

New York, NY: October 2018 – Present  


  • Served as main point of contact for internal and external communications, expectations, timelines & scheduling
  • Coordinated campaign elements with design, management, client and external agency teams
  • Conducted in-depth research to inform campaign materials and activations
  • Created and maintained administrative documents such as dashboards, decks & client update reports
  • Ideated social media content and provided digital media best practices to reinforce campaign messaging & goals


NBCUniversal 

Universal Kids - Social Media & Digital Engagement Coordinator 

New York, NY: October 2017- October 2018

  • Collaborated on developing social media voice & POV, promoting brand & key shows
  • Ideated posts/social activity & digital video content in collaboration with internal Brand Creative team
  • Supervised day-to-day activities of key social & digital platforms, including editorial calendars & postings
  • Shared real-time insights across departments to evaluate performance on an ongoing basis
  • Managed third party agencies, vendors & community managers
  • Partnered with Consumer Marketing team in the execution of integrated marketing campaigns


International Marketing Coordinator

New York, NY: August 2016 - August 2017

  • Acted as a liaison between the U.S. & 11 international teams through asset management & assisting in launching international campaigns
  • Oversaw calendars/reports across programming, development, campaigns & social media
  • Wrote weekly newsletter submissions for the NBCU International Network highlighting exemplary social media posts



The In-Fertility Advocate

Illustrator & Designer (Freelance)

New York, NY: August 2016 – May 2017

  • Illustrated 11 chapter headers & designed front & back cover of Detours

  • Created comic illustrations for social media channels & merchandise



VaynerMedia

Publishing Intern

New York, NY: June 2016 - August 2016

  • Produced cross-platform editorial, video & illustrative content for 2 online publications
  • Pulled & analyzed trending social media topics, aligning with online publication’s editorial voice



National Holocaust Memorial Museum

Promotion & Advertising Consultant (Washington Media Institute)

New York, NY: July 2015

  • Researched millennial behaviors & engagement patterns across digital platforms
  • Generated proof-of-concept editorial, digital, video & OOH content on Srebrenica genocide for museum use



D.C. Witness

Intern Crime Reporter

New York, NY: May 2015 - August 2015

  • Reported on 20+ breaking murder cases & compiled the bios of over 40 victims & suspects
  • Developed interactive maps, timelines & infographics for new website



Skills

  • Advanced knowledge in Mac, Windows & Microsoft Office
  • Experience in Photoshop & Premiere
  • Effective oral & written communication skills
  • Excellent organizational & multitasking skills
  • Collaborative work style



Education

University of Michigan Ann Arbor, MI / Honors College
GPA: 3.9, Graduated Highest Honors, First in class
Bachelor of Arts in Communications / Minor in East Asian Studies, Chinese Concentration 



​It's not always just about posting the right content - social listening and transparent communication are essential in keeping viewers updated and happy. That's why, when a technical issue rewired our programming guide I was the first to be alerted by our viewers. After flagging the issue to the rest of the UKIDS team, I acted as liaison between viewers and brand. Nothing is scarier than an angry mother, so I was happy to keep our viewers updated on our progress and assure them that their child's programming was still available.

Sometimes clients want to see all the options before making a decision... in this case 17 different book cover options! But with hard work, dedication, and the amazing Sue A. Johnston we produced an amazing book that reached the top of the charts in it's category on Amazon!

If there's one thing about being a murder beat reporter, it's that speed is key! That's why one of my proudest accomplishments was  reporting on the "D.C. Mansion Murder", at one point beating all other news outlets to print when a fresh development happened in court!

Sometimes paid advertisements just aren't enough. Using my past experience at Universal Kids, I ideated a 3 month social calendar for our client to support their awareness campaign. That's a lot of ideas!

Marke Foot Award for Most Outstanding Honors Thesis (2016)

Ann Arbor News Scholarship (2015)

Claude Sifritt Undergraduate Award (2015)

University Honors (2012-2016) 

Have I got some stories...

Academic Achievements

If there's two things that are tricky to deal with it's millennials and genocide, especially when presenting to the experts. That we were able to surprise the review panel with our out-of-the-box thinking was a huge accomplishment!

Communications, Project Management & Art

When you have to coordinate with people overseas, quick and consistent communication is key! That's why I had the responsibility of managing the Social Media Committee. Whether it was communicating important national days, breaking news or just checking in on performance, I led the initiative to make sure we had consistent messaging across the globe!

If there's one thing I love it's art and illustrations. That's why I was so honored to be asked to create 15 unique badges to be used on the CheeseRank.com Newsletter!

Check out my portfolio to see!

Madeleine Kimble

work

Achievements